A national provider of high-quality children’s care homes had secured planning permission for a small group home in which children with complex needs were to be housed. A minority of local residents were campaigning against the home, which was beginning to lead to negative media coverage about the company.

It was important to respond quickly and effectively to media enquiries, while also reassuring local residents that their concerns were unfounded. Close work with the company ensured that key messages - particularly around the quality of care and strong staff-to-child ratios - were clearly reflected in all communications. Support was also provided to prepare company representatives for challenging face-to-face meetings, helping them handle difficult questions with confidence.

Information about the home was shared in a positive light by media, with balanced coverage reflecting that residents’ concerns were being allayed.